Prof.
Bernd
Skiera
Professor of Electronic Commerce, Goethe University Frankfurt, Germany
Bernd Skiera received his doctoral degree in 1995 and his habilitation in 1999 from the University of Kiel, Kiel, Germany.,He is a Professor of electronic commerce at the Faculty of Business and Economics, Goethe University Frankfurt, Frankfurt, Germany, where he is also the Director of the E-Finance Lab at the House of Finance.
His publications appeared in, among others, Management Science, Marketing Science, Journal of Marketing Research, Journal of Marketing, and European Journal of Operational Research. His research interests include prediction markets, electronic commerce, online marketing, and pricing.