Academic Faculty

Accounting

Data Science

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Prof. Liad Blumrosen

Liad Blumrosen is a faculty member in the Data Science Department at the Hebrew University Business School and a member of the Federmann Center for the Study of Rationality.

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Prof. Claudia V. Goldman

K-mart Center Director

Claudia V. Goldman is an Associate Professor in the Data Science Department at the Hebrew University Business School.

Prof. Lev Muchnik

Prof. Lev Muchnik

David Goldman Chair in Data Entrepreneurship
Head of the doctoral program
Head of Data Science Department
GOLDMAN Center Director

Lev Muchnik is a Full Professor in the Data Science Department at the Hebrew University Business School.

Finance and Banking

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Prof. Zvi Wiener

Sanger Family Chair in Banking and Risk Management
Chair of the Kruger Center

Zvi Wiener is the Sanger Family Chair in Banking and Risk Management at Hebrew University Business School. He is a finance expert with an extensive track record in risk management, financial engineering, investments, and valuations of complex financial instruments.

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Prof. Yishay Yafeh

Julius Feinstein Chair in Accounting & Finance

Yishay Yafeh holds a Ph.D. in Economics from Harvard University (1993), and has taught at Oxford, University of Montreal, and Hebrew University. He has served as Vice Dean (2010-2012) and Dean (2012-2016) of the Hebrew University Business School.

Fintech

Prof. David Gershon

Prof. David Gershon

Gershon FinTech Center Director

David Gershon is a Full Professor in the Finance and Banking Department at the Hebrew University Business School. He is the founder of the Gershon FinTech Center at the Hebrew University.

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Prof. Zvi Wiener

Sanger Family Chair in Banking and Risk Management
Chair of the Kruger Center

Zvi Wiener is the Sanger Family Chair in Banking and Risk Management at Hebrew University Business School. He is a finance expert with an extensive track record in risk management, financial engineering, investments, and valuations of complex financial instruments.

Marketing

Operations Research

Noa Nitzan

Dr. Noa Nitzan

Noa Nitzan is the Head of Mathematics and a faculty member in the Operation Management Department at the Business School.

Her areas of research are combinatorics and convexity.

Organizational Behavior

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Prof. Shoham Choshen-Hillel

Vice Dean for Teaching

Shoham Choshen-Hillel is a Full Professor at the Organizational Behavior Department in the Hebrew University Business School; and a member of the Federmann Center for the Study of Rationality at the Hebrew University. She is an associate editor in Management Science.

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Prof. Choshen-Hillel studies decision-making processes in social contexts and in organizations. Her research addresses questions such as when do decision makers react negatively to others’ better outcomes, and when do they endorse them? Why would concern with reputation lead employees to lie to their manager, even though they don’t gain any material benefit therefrom? And how can we help decision makers use others’ wisdom more effectively? Choshen-Hillel identifies situational factors that lead us to endorse more efficient and prosocial decisions, despite competing psychological motivations.

Prof. Choshen-Hillel earned her PhD in social psychology in 2014 from the Hebrew University of Jerusalem. In 2013-2015, she was a Rothschild postdoctoral Fellow at the Center for Decision Research at University of Chicago’s Booth School of Business. In 2022-2023 she was a visiting scholar at Booth School of Business, the University of Chicago.

Choshen-Hillel holds an MA summa cum laude (valedictorian) in social psychology from the Hebrew University of Jerusalem. She earned her BA summa cum laude in psychology in Hebrew University’s Amirim honors program.

Her research has been published in: Journal of Personality and Social Psychology, Management SciencePsychological Science, PNAS (Proceedings of the National Academy of Sciences of the United States of America), Organizational Behavior and Human Decision ProcessesJournal of Experimental Psychology: General,  Journal of Clinical Sleep MedicineJournal of Economic Behavior and OrganizationJournal of Experimental Psychology: Applied, Behavioral and Brain SciencesJournal of Experimental Psychology: Learning, Memory and CognitionHarvard Business Review, Psychology Inquiry, Judgment and Decision MakingMedical EducationJournal of Behavioral Decision Making and Pediatric Pulmonology.

Prof Choshen-Hillel won the Abe Gray Prize for Excellence in Research, and has been awarded several research grants including the ISF, BSF, the Joy Ventures Academic Grant, Barak Center for Interdisciplinary Law, German-Israeli Foundation (GIF), and the Booth School of Business Social Enterprise Initiative Award. Her work has been cited in Haaretz, Forbes, CNN, The Marker, The Huffington Post, USA Today, the Jerusalem Post, YNET, Calcalist, Psychology Today, and Galileo Science Journal.

Prof. Choshen-Hillel is an associate editor at Management Science, and reviews for numerous journals and grants.

She teaches The Art and Science of Negotiation; Decision Making: Intuition, Strategy, and in between; Negotiation: Theory and Practice; and Social Decision Making: Fairness, Generosity, and Ethics.

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Research Summary

Choshen-Hillel’s research investigates social aspects of decision making. It demonstrates that our preferences and behavior are shaped not only by our own interests, but by potential outcomes for others, as well as by others’ views and expected reactions. Her main avenues of research investigate (i) resource allocation decisions and how they are affected by perceptions of fairness and by reputation, (ii) decisions made in the face of conflicting moral principles, and (iii) advice-based decision making and wisdom of the crowd. Her work contributes theoretically to the fields of social psychology, judgment and decision making, organizational psychology, and behavioral economics. Her studies use experimental – often lab-based – methodological approaches. They have managerial and organizational implications, proposing interventions and policies that can be leveraged to improve decision-making processes and organizational welfare.

Publications

Choshen-Hillel, S., & Gileles-Hillel, A. (in press). A wake-up call: Time to raise awareness to physicians’ fatigue. Medical Education.

Winet, Y., Tu, Y., Choshen-Hillel, S., & Fishbach, A. (in press). Social exploration: When people deviate from options explored by others. Journal of Personality and Social Psychology.

 Kaditis, A. G., Ohler, A., Gileles-Hillel, A., Choshen-Hillel, S., Gozal, D., Bruni, O., Aydinoz, S., Cortese. R., & Kheirandish-Gozal, L. (in press). Effects of the COVID‐19 lockdown on sleep duration in children and adolescents: A survey across different continentsPediatric Pulmonology.

Barneron, M., Choshen-Hillel, S., & Yaniv, I. (2021). Reaping a benefit at the expense of multiple others: How are the losses of others counted? Organizational Behavior and Human Decision Processes, 164, 136–146.

Choshen-Hillel, S., Ishqer, A., Mahameed, F., Reiter, J., Gozal, D., Gileles-Hillel, A., & Berger, I. (2021). Acute and chronic sleep deprivation in residents: Cognition and stress biomarkers. Medical Education, 55,174–184.

 Mandelkorn, U., Genzer, S., Choshen-Hillel, S., Reiter, J., Cruz, M. M., Hochner, H., Kheirandish-Gozal, L., Gozal, D., & Gileles-Hillel, A. (2021). Escalation of sleep disturbances amid the COVID-19 Pandemic – A cross-sectional international study. Journal of Clinical Sleep Medicine, 17, 45–53.

Choshen -Hillel, S., Lin, Z., & Shaw, A. (2020). Children weigh equity and efficiency in making allocation decisions: Evidence from the US, Israel, and China. Journal of Economic Behavior and Organization, 179, 702–714.

Choshen-Hillel, S., Shaw, A., & Caruso, E. M. (2020). Lying to appear honest. Journal of Experimental Psychology: General, 149, 1719–1735.

Shaw, A., & Choshen-Hillel, S. (2020). Who are “we”? Dealing with conflicting moral obligations. Behavioral and Brain Sciences, 43, e86.

Choshen -Hillel, S., Caruso, E. M., & Shaw, A. (2020). The downsides of trying to appear ethicalHarvard Business Review.

Shaw, A.*, Choshen-Hillel, S.*, & Caruso, E. M. (2018). Being biased against friends to appear unbiased. Journal of Experimental Social Psychology, 78, 104-115.

Choshen-Hillel, S.*, Shaw, A.*, & Caruso, E. M. (2018). Disadvantaged but not dissatisfied: Agency improves workers’ long-term satisfaction with unequal pay. Journal of Experimental Psychology: Applied, 24, 578-599.

Muller-Trede, J., Choshen-Hillel, S., Barneron, M., & Yaniv, I. (2018). The wisdom of crowds in matters of tasteManagement Science, 64, 1779-1803.

Gordon-Hecker, T., Choshen-Hillel, S., Shalvi, S., & Bereby-Meyer, Y. (2017). Resource allocation decisions: When do we sacrifice efficiency in the name of equity? In Li, M., & Tracer, D. (Eds.), Interdisciplinary Perspectives on Fairness, Equity and Justice. NY: Springer. Pp. 93-105.

Shaw, A., & Choshen-Hillel, S. (2017). It’s not fair: Folk intuitions about disadvantageous and advantageous inequity aversion. Judgment and Decision Making, 12, 208-223. Shaw, A.,

Choshen-Hillel, S., & Caruso, E. M. (2016). The development of partiality aversion: Understanding when (and why) people give others the bigger piece of the pie. Psychological Science, 27, 1352–1359.

Choshen-Hillel, S., Shaw, A., & Caruso, E. M. (2015). Waste management: How reducing partiality can promote efficient resource allocation. Journal of Personality and Social Psychology, 119, 210–231.

Choshen-Hillel, S., & Yaniv, I. (2012). Social preferences shaped by conflicting motives: When enhancing social welfare creates unfavorable comparisons for the self. Judgment and Decision Making, 7, 618–627.

Yaniv, I., & Choshen-Hillel, S. (2012). Exploiting the wisdom of others to make better decisions: Suspending judgment reduces egocentrism and increases accuracy. Journal of Behavioral Decision Making, 25, 427–434. (Lead article).

Yaniv, I., & Choshen-Hillel, S. (2012). When guessing what another person would say is better than giving your own opinion: Using perspective-taking to improve advice-takingJournal of Experimental Social Psychology, 48, 1022–1028.

 Choshen-Hillel, S., & Yaniv, I. (2011). Agency and the construction of social preference: Between inequality aversion and prosocial behaviorJournal of Personality and Social Psychology, 101, 1253–1261.

Yaniv, I., Choshen-Hillel, S. & Milyavsky, M. (2011). Receiving advice on matters of taste: Similarity, majority influence, and taste discrimination. Organizational Behavior and Human Decision Processes, 115, 111–120.

Yaniv, I., Choshen-Hillel, S., & Milyavsky, M. (2009). Spurious consensus and opinion revision: Why might people be more confident in their less accurate judgments? Journal of Experimental Psychology: Learning, Memory and Cognition, 35, 558–563

In the News

Make the right decision: shorten residents’s nightshifts. Choshen-Hillel, Globes, 9.10.2021 (Hebrew). https://www.globes.co.il/news/article.aspx?did=1001386583

If you have to hurt your workers, you would prefer to hurt as many as possible – and here is why. “The Marker,” Haaretz, by Tali Heruti-Sover, 10.5.2021 (Hebrew).
https://www.themarker.com/career/.premium-1.9788072

People tend to lie to preserve their credibility as truthful. Haaretz, by Assaf Ronel, 31.1.2020 (Hebrew). https://www.haaretz.co.il/science/.premium.highlight-1.8473008

 New study finds people may actually lie to appear more honest. Forbes, by Alice G. Walton, 31.1.2020 https://www.forbes.com/sites/alicegwalton/2020/01/31/do-you-lie-to-appear-honest-newstudy-looks-at-the-phenomenon/#653f7965aca7

People lie to seem more honest, study finds. CNN, By Meera Senthilingam, 30.1.2020 https://edition.cnn.com/2020/01/30/health/lying-to-seem-honest-reputationwellness/index.html

With bosses like these – who needs friends? “The Marker,” Haaretz, by Nadan Feldman, 3.1.2018 (Hebrew). https://www.themarker.com/magazine/1.6792085

Being friends with your boss may cost you a holiday bonus, The Huffington Post, by Monica Torres, 20.12.2018 https://www.huffpost.com/entry/holiday-bonus-friend-bias_n_5c1baf2fe4b05c88b6f5cabc

 Being buddies with the boss doesn't always pay off: Managers worry about appearing biased. USA Today, Charisse Jones, 21.12.2018 https://www.usatoday.com/story/money/2018/12/21/buddies-boss-may-cost-you-bonus-timereport-says/2280878002/

 Acting like Bert or Ernie, The Jerusalem Post, by Judy Siegel-Itzkovich, 30.11.2016. http://www.jpost.com/Business-and-Innovation/Health-and-Science/Acting-like-Bert-or-Ernie474110

The age at which children decide to give to others at their own expense (Hebrew), YNET, by Liat Eiyni, 8.11.2016 http://www.ynet.co.il/articles/0,7340,L-4875635,00.html

Insights from the Academia: Bonuses to colleagues. “Calcalist”, by Eti Aflalo, 21.10.2015 (Hebrew) http://www.calcalist.co.il/local/articles/0,7340,L-3671314,00.html

 How Fairness Leads to Waste (and One Way to Prevent It). SPSP Blog, 10.8.2015 http://www.spsp.org/blog/fairness-leads-to-waste

Fairness depends on who is in charge. Psychology Today, by Art Markman, 20.12.11. http://www.psychologytoday.com/blog/ulterior-motives/201112/fairness-depends-who-is-incharge

Cutting Wages? Get your workers involved in the decision process. “The Marker,” Haaretz, by Hila Weissberg, 2.2.2012 (Hebrew). http://www.themarker.com/career/1.1631951

On generosity and envy. Galileo Science Journal, by Orit Soliziano, February 2012 (Hebrew). http://psychology.huji.ac.il/.upload/Galileo%202012%20report%20on%20JPSP%20paper.pdf

Choshen-Hillel, S. & Yaniv, I. A play in four acts: The history of the first psychology department in Israel. Etmol: Journal for the History of Israel and the People of Israel, January 2012. (Hebrew) http://ybz.org.il/?CategoryID=185&ArticleID=3672&dbsAuthToken=

 To take people’s advice, take their perspective too. Psychology Today, by Art Markman, 3.7.12. http://www.psychologytoday.com/blog/ulterior-motives/201207/take-people-s-advice-taketheir-perspective-too

Awards and Honors

Israeli Science Foundation (with Anat Perry), 2021.

Joy Ventures Academic Grant (with Alex Gileles-Hillel and Anat Perry), 2021

Abe Gray Prize, The President’s award for Excellence in Research, awarded by the Hebrew University of Jerusalem, The Jerusalem School of Business Administration, 2016.

Postdoctoral Fellowship, awarded by The Center for Decision Research, Booth School of Business, The University of Chicago, 2013-2015.

Recipient of the Rothschild Fellowship for postdoctoral studies. Awarded by Yad HaNadiv, 2013.

“The De Finetti Prize” for the best PhD paper in the field of judgment and decision making, awarded by the European Association for Decision Making, 2011.

 “Runner up for the Einhorn New Investigator Award”, recognized by the Society for Judgment and Decision Making, 2011.

“Best Student’s Paper Award,” awarded by the Israeli Law and Society Association, December, 2010.

Hebrew University of Jerusalem, Faculty of Social Sciences, “The President’s Scholarship for Graduate Students”, 2008/9, 2009/10, 2010/11, 2011/12

“The Jane Beattie Memorial Scholarship,” awarded by the Society for Judgment and Decision Making and by the European Association for Decision Making, 2008

Hebrew University of Jerusalem, Department of Psychology, “Direct” PhD scholarship, 2005/6, 2006/7, 2007/8

Hebrew University of Jerusalem, Faculty of Social Sciences, Graduate studies scholarship, 2005/6, 2006/7

Grants:

Joy Ventures Academic Grant (with Alex Gileles-Hillel and Anat Perry), 2021 ($100,000).

Barak Center for Interdisciplinary Law (with Ehud Guttel), 2018 ($4,250).

Barak Center for Interdisciplinary Law (with Netta Barak-Corren), 2018 ($3,000).

German-Israeli Foundation (GIF), young scholars research grant, 2017, (18,000 Euro).

The Social Enterprise Initiative, Booth School of Business, The University of Chicago, 2015 & 2017 (with Eugene Caruso and Alex Shaw) ($14,000).

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Prof. Tammar Zilber

Head of OB & HR Department

Tammar B. Zilber is a Full Professor in the Organizational Behaviour Department at the Hebrew University Business School and currently serves as head of the Department.

Strategy and Entrepreneurship

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Prof. Dan Marom

Asper Center Director
The associated track

Prof. Dan Marom holds a Ph.D. in Finance from Hebrew University, MBA in Marketing and Management from the Open University, and a B.S. in Electrical Engineering from Ben-Gurion University. His research addresses primarily entrepreneurial finance and crowdfunding.

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Dr. of Practice Lior Shaltiel

Head of Bio-Med MBA & International Med-Tech MBA Programs

Dr. Lior Shaltiel is a faculty member at the Business School, and is serving as head of the BioMed MBA program. Dr. Shaltiel is an entrepreneur specializing in chemical engineering, molecular biology, electrophysiology, pharmacology, and drug delivery systems.

Dean's Fellows

Emeriti

Prof. Yaacov Bergman

Prof. Yaacov Bergman

Prof. Yaakov Bergman (emeritus) was a lecturer in finance and researches higher education policy.
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Dr. of Practice Yair Duchin

Dr. Yair Duchin heads the Real Estate Financing MBA program. Dr. Duchin holds a Ph.D. in Economics from Hebrew University. His area of expertise is in testing feasibility and creating business plans for various clients from both the public and business sectors.

Prof. Yoram Kroll

Prof. Yoram Kroll

Yoram Kroll is a Professor Emeritus at the Hebrew University Business School. He is a former visiting lecturer at Wharton, City University of New York, University of Florida, and Virginia Institute of Technology.

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Prof. Gur Mosheiov

Emeritus, Charles I. Rosen Chair in Business Administration

Professor Gur Mosheiov is a Full Professor and the Charles I. Rosen Chair of Management at the School of Business Administration. He has served as the vice dean of the school of business, and for more than 20 years was the head of the MBA program.

Prof. Chezy Ofir

Prof. Chezy Ofir

Chezy Ofir is the Kmart Chair Emeritus Professor at the School of Business Administration at the Hebrew University. He earned his Master’s and PhD from Columbia University Business School following B.Sc. and M.Sc. degrees in engineering.

Prof. Dror Zuckerman

Prof. Dror Zuckerman

Dror Zuckerman is a Professor Emeritus at the Operations Research Department in The Hebrew University Business School.