From the Researcher's Desk

New research from the Hebrew University and New York University utilizes Artificial Intelligence and Machine Learning tools to study the collective perception of brands. “It is possible to map all brands on a unified space of associations. We can understand what differentiates one brand from another or to whom they are similar, even if they don’t look like they are close to one another.”

What is the connection between Game Theory and Transportation Markets? It turns out that there is a close connection. Whether dealing with infrastructure construction (which we Jerusalemites suffer from acutely), public transport operators, or airline companies, the transport market is saturated with interactions between decision makers.

New research from Dean Nicole Adler proposes new applications of Game Theory in the transportation market. 

Think of a popular brand: Coca Cola or Apple. Every brand is a collection of many associations that exist in the collective perception of consumers and users. In her innovative research, Prof. Renana Peres and her team propose a new method for eliciting these associations by utilizing Image Processing and Machine Learning tools.