Prof. Chezy Ofir

Chezy Ofir is the Kmart Chair Emeritus Professor at the School of Business Administration at the Hebrew University. He earned his Master’s and PhD from Columbia University Business School following B.Sc. and M.Sc. degrees in engineering.

His research addresses judgment and decision making, information processing, branding issues, pricing, and strategic innovation. His research has been published in Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Consumer Psychology, Psychometrika, British Journal of Mathematical and Statistical Psychology, Multivariate Behavior Research, Organizational Behavior and Human Decision Processes, Journal of Retailing, International Journal of Research in Marketing, among others.

Professor Ofir founded and headed an Executive MBA in Strategic Management tailored to CEOs and entrepreneurs. He has been invited as a Visiting Professor and/or research partner to Stanford University, University of California Berkeley (for about 10 years teaching one semester annually), New York University (for about 4 years teaching one semester annually), Columbia University, and University of Pennsylvania (Wharton School). In recent years, his courses include Strategies for Growth; Strategy from the CEO and Board perspective; Pricing; Marketing Strategy; and various doctoral seminars.

Professor Ofir has experience in strategic consulting and corporate governance, as well as serving as an expert witness in the US and Israel.