Dr. Sharon Horsky is a Senior Lecturer in Marketing and a Golda Meir Fellow at the Hebrew University. Dr. Sharon Horsky is the Academic Director of International Exchange Programs of the Business School and the Hebrew University’s representative on the Marketing in Israel Committee.
Dr. Horsky specializes in the economic and empirical analysis of consumer and firm behavior as they relate to marketing activities, with a particular focus on the advertising industry. Her research focuses on the various aspects of the relationships between advertisers, advertising agencies, and media in the ever-changing advertising industry. Her research has been published in top periodicals, including Marketing Science, Journal of Marketing Research, and Marketing Letters.
She was a finalist for the prestigious INFORMS Bass award and has received various teaching awards. Her work has been cited in Science Daily, Psychology Today, Market Watch, and Mic, as well as in Israeli press Haaretz and YNET. She is a frequent guest on radio shows discussing marketing trends.
Dr. Horsky earned her Ph.D. in Quantitative Marketing from the Hass School of Business at the University of California-Berkeley; an M.Sc. in Business Administration from the University of California at Berkeley, and a B.Sc. in Economics, Statistics, and Operations Research from Tel Aviv University.
Dr. Horsky teaches the popular MBA course Advanced Marketing Strategy, as well as Advertising Strategy, and a seminar, Marketing and Advertising. In the Business School’s undergraduate program, Dr. Horsky has taught Fundamentals of Marketing, and starting in 2021/2022 will advise students in the L’Oréal Brandstorm competition.