Dr. Sharon Horsky

Dr. Sharon Horsky is a Senior Lecturer in Marketing and a Golda Meir Fellow at the Hebrew University. Dr. Sharon Horsky is the Academic Director of International Exchange Programs of the Business School and the Hebrew University’s representative on the Marketing in Israel Committee.

Dr. Horsky specializes in the economic and empirical analysis of consumer and firm behavior as they relate to marketing activities, with a particular focus on the advertising industry. Her research focuses on the various aspects of the relationships between advertisers, advertising agencies, media, and other advertising intermediaries (e.g., media agencies, ad exchanges) in the ever-changing advertising industry. She applies game theoretic models to explain observed phenomena and empirically investigates them using unique datasets.  Her research has been published in top periodicals, including Marketing Science, Journal of Marketing Research, and Marketing Letters.

She was a finalist for the prestigious INFORMS Bass Best Paper award and the CBRE Best Paper Award for her research. Her work has been cited in Science Daily, Psychology Today, Market Watch, and Mic, as well as in Israeli press Haaretz, YNET, Globes, Maariv and Jerusalem Post. She is a frequent guest on radio shows discussing marketing trends.

Dr. Horsky has received various teaching awards and she teaches the popular MBA course Advanced Marketing Strategy, as well as Advertising Strategy, and a seminar, Marketing, Advertising and Digital. In the Business School’s undergraduate program, Dr. Horsky has taught Fundamentals of Marketing, and since 2021 advises students in the International L’Oréal Brandstorm competition.