K-Mart Center for Retail and International Marketing | The Goldman Center

K-Mart Center for Retail and International Marketing

The center was established in 1990, with the mission of encouraging research in marketing theory, functioning of retail systems, international marketing, and marketing management. The center has established a unique and innovative laboratory for “Purchase Imaging”, a world leader of its type, and specializes in consumer behavior research in supermarkets and department stores.

The Goldman Center

About Us

The Goldman Center at Hebrew University Business School is a research center in data-driven innovation run by a chaired professor in the field. It has been established in partnership with the Goldman family, in commemoration of the life and work of David Goldman.

To conduct groundbreaking research in data-driven innovation, educate a new generation of students, nurture the scholars of the future and foster new relationships with industry. The Business School has very strong faculty in relevant fields (finance, accounting, marketing, operations, data science for business, strategy and innovation) that are pushing developments in inter-disciplinary, business analytics, which this Center will enhance.

The core activities include the following:

•   The Data-Driven Innovation Research Center brings together researchers using high-quality data in order to conduct new, data-based research on innovation, entrepreneurship and analytics. The Center’s researchers will collect, clean, merge, and analyze data to advance existing research agendas and stimulate new ones. Researchers with shared interests and complementary skills will be able to easily connect through the Center to share ideas and build on each other’s knowledge with the ultimate goals of informing start-ups’, firms’, and entrepreneurs’ decisions, as well as government innovation policy.

•   The Center will fund doctoral students and postdoctoral fellows working on a variety of cross-disciplinary ideas combining machine learning and analytics with fields of business, including finance, marketing and operations. Research students are crucial to business research: a significant proportion of all articles published by the Business School’s faculty are written collaboratively with graduate students. Such fellowships also serve to level the playing field, ensuring that outstanding students of all genders, socioeconomic, and cultural backgrounds have the means to pursue advanced degrees and realize their full potential.
•   A Data Scientist in Residence will be awarded annually in order to invite a leading entrepreneur, business leader or international academic to the Business School. The data scientist may teach, join in collaborative research, give a public lecture or seminar and act as mentor to the undergraduate and graduate students.
•   A Chair in Data-Driven Innovation is being awarded to Prof. Lev Muchnik, who will also manage the Goldman Center. Endowed chairs assist the university in its ongoing effort to fortify, expand, and revitalize academic leadership by supporting research and educational excellence in chosen fields.